We don't just build Shopify stores. We grow the brands behind them.
What We Mean By Growth
what we mean by growth
Most agencies hand over a store and move on. That's a project, not growth. Growth is what happens in the months after launch: the tested changes, the sharper positioning, the compounding improvements that turn the same traffic into a bigger business.
Since 2014 we've worked exclusively with Shopify brands, on both halves of that:
Company growth
Revenue, conversion rate, average order value, retention. The commercial numbers you're actually judged on.
Brand growth
Distinctiveness, positioning, and a store experience people remember and come back to. The part that makes the commercial growth durable instead of borrowed from your ad budget.
You need both. Conversion work on a forgettable brand buys you a quarter. A beautiful brand that doesn't convert buys you nothing.
We're based in Glasgow and work with brands across the UK, Europe, and North America.
Who We're For
who we're for
We work with brands that already have momentum. You've got customers, you've got traffic, you've proven the product. What you need now is someone who'll look at the data without bias, tell you what's actually holding the business back, and then do something about it.
If you're wondering whether we'll understand your niche: we've worked across fashion, beauty, jewellery, supplements, homewares, coffee, whisky, sportswear, and B2B ecommerce. The growth fundamentals don't change. The nuance comes from having seen it before.
We're probably not the right fit if:
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(01)
You're pre-launch and still validating the product. Come back when you have data — we'll be far more useful.
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(02)
You're optimising for the cheapest quote.
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(03)
You want a build-and-leave project with no follow-through.
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(04)
You want someone to execute a spec without questioning it.
We'd rather say that here than three weeks into a proposal.
- 12+
- Years
- 100+
- Projects delivered
- 5★
- on Clutch
Proof
the work
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Alakazam Magic
“The site Uncover created for us has been a game-changer — it's helped us almost double our turnover.”
Read the case study → -
ROX
Luxury jeweller. Full replatform off end-of-life Magento 1, in-store experience translated to digital.
Read the case study → -
Barrels of Scotch
Single-cask ownership platform. Bespoke Shopify app, bottle personalisation wizard, multi-currency Markets.
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Inverarity Morton
Drinks wholesaler. Phone-based telesales moved to digital B2B ordering at scale.
Read the case study →
Bosie Knitwear · KeySafe™ · Forty Clothing · Whisky Blender · Bradford City FC · Argyll Coffee Roasters · A*Dee · Glen Lyon Coffee
Testimonials
kind words
"Uncover Commerce was efficient and responsive, making the design and build process straightforward for our team"
"We were incredibly impressed with the seamless redesign and migration of our website. Excellent work."
"The site Uncover created for us has been a game-changer—it's helped us almost double our turnover!"
"They took time initially to get a deep understanding of the project and what we wanted to achieve. They were very responsive and delivered a great product."
"The enthusiasm for the project and the ideas contributed. It's a real partnership with Uncover being fully invested in the output."
The Director
who you'll be working with
I'm Nana Hughes-Lartey, director of Uncover Commerce. I've spent 15+ years building technology and growing Shopify stores.
I'm on every engagement from the first call onwards. The strategy, the growth roadmap, and the decisions that move your revenue come through me, not an account manager, not a handover to someone you've never met.
That's deliberate. When you're trusting someone with the store your business runs on, you should know exactly who's accountable for it.
What We Believe
what we believe
Honest before agreeable.
We'll tell you when the thing you asked for is the wrong thing. That's most of the value.
We own the number, not the deliverable.
Shipping the feature isn't the job. Growing the business is the job.
Brand and revenue are the same problem.
Anyone treating them separately is optimising one at the other's expense.
Fast is a feature.
Every millisecond of load time is a customer deciding whether to bother.