Uncover Commerce, the Shopify agency that helps fast-growing brands scale. Your store. More revenue.
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Uncover is the Shopify studio for brands ready to scale. We design, build, and refine storefronts that turn growing traffic into lasting customers.
view all →About Us
A beautiful store nobody buys from is just an expensive brochure.
We've been building on Shopify since 2014 . Long enough to know the problem is almost never traffic. As Shopify Experts, we build stores that earn their keep: Shopify Plus, custom apps, and themes built to convert.
Show us your store. We'll find what's holding it back, tell you where the money is hiding, and fix it ourselves.
- 12
- Years on Shopify
- 100+
- Projects delivered
- 5.0
- Clutch rating
- 3
- Top agency awards
What we do
One team for every part of your Shopify store
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01 New Store
A complete Shopify store built from the ground up. Strategy, design, and development handled in one place, by one team.
View service- Strategy, architecture, and wireframes
- Design and front-end build
- Launch, QA, and handover
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02 Migrate to Shopify
A structured move from your current platform with your data, SEO, and revenue protected throughout.
View service- Zero-downtime migration
- Products, customers, and orders
- SEO preserved with redirects
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03 Theme Design
A bespoke theme built around how your customers actually buy, not around a template someone else designed.
View service- Bespoke theme design and build
- UX from navigation to checkout
- Core Web Vitals optimisation
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04 App Development
Bespoke apps and integrations that extend your store with the exact functionality your business needs.
View service- Custom apps and integrations
- API and webhook development
- App Store submission
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05 Conversion Optimisation
Research, testing, and design changes that turn more of your existing traffic into paying customers.
View service- A/B testing and experimentation
- Checkout and product page fixes
- Heatmaps and session analysis
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06 Growth Retainer
A monthly team on your store, working through a prioritised roadmap of conversion and development work.
View service- Quarterly CRO audits
- Monthly strategy and reporting
- Development hours included
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07 Store Improvements
Targeted upgrades to your existing store: new features, faster pages, and a sharper customer experience.
View service- Product and collection upgrades
- Navigation and architecture
- Checkout and mobile experience
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08 Support & Maintenance
Ongoing care, updates, and hands-on help to keep your store fast, secure, and always growing.
View service- Updates and security patches
- 24/7 monitoring, rapid response
- App management and reporting
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09 Headless Ecommerce
Storefronts built on Next.js or Astro and delivered from the edge, for stores that have outgrown a standard theme.
View service- Next.js, Astro, React storefronts
- Omnichannel: PWA, apps, POS
- Edge delivery for instant loads
Trusted by 100+ brands
Testimonials
kind words
"Uncover Commerce was efficient and responsive, making the design and build process straightforward for our team"
"We were incredibly impressed with the seamless redesign and migration of our website. Excellent work."
"The site Uncover created for us has been a game-changer—it's helped us almost double our turnover!"
"They took time initially to get a deep understanding of the project and what we wanted to achieve. They were very responsive and delivered a great product."
"The enthusiasm for the project and the ideas contributed. It's a real partnership with Uncover being fully invested in the output."
Our Services
services
(01) Migration
Ready to switch platforms? We handle seamless migrations to Shopify, ensuring no data loss, minimal downtime, and a fully optimised store setup that's ready to grow from day one.
(02) Conversion Growth Retainer
A hands-on monthly retainer that continuously analyses and improves your Shopify store. We find what's costing you conversions and implement the fixes — reports, recommendations, and execution, every month.
(03) Design & Development
Your store deserves a look that's uniquely yours. We design and develop custom Shopify themes that blend standout visuals with smooth functionality, fully responsive, lightning-fast, and optimised for sales.
Our Partners
Partners
Built on Shopify. Backed by best-in-class technology partners.
The right tools make all the difference. We've partnered with industry-leading technology providers across loyalty, reviews, analytics, ERPs, and beyond so every store we build is powered by a stack that's proven to perform.
Our Philosophy
why?
(01) Create with Purpose
At Uncover, we believe design should do more than look good, it should inspire. We craft immersive ecommerce experiences that ignite imagination and drive growth.
(02) Collaborative Spirit
Designers, Developers, Planners and Technologists are part of the blend at Uncover. We thrive on collaboration, pushing creative boundaries to deliver exceptional results.
(03) Creative Process
Curiosity fuels us. We embrace iteration and continuously explore new techniques and technologies to stay ahead of the curve.
(04) Quality Obsessed
We sweat the details. Every pixel and line of code is carefully considered to meet the highest standards of design and performance.
(05) Innovative Culture
We love to learn. We champion experimentation, embrace emerging tech, and challenge the status quo.
(06) Client Partnerships
We're partners, not vendors. We listen closely, collaborate openly, and deliver tailored solutions that go beyond expectations.
How We Work
We keep things focused, thoughtful, and collaborative. Great results come from clear direction, consistent effort, and working closely with you every step of the way.
We create lasting design by staying clear on the vision, getting the details right, and working closely together.
Our Process
our process
(01) Discovery
We start by understanding your business, customers, and goals. Through workshops and research, we uncover insights that guide everything that follows.
(02) Strategy
With a clear direction, we create a roadmap that turns your vision into action aligning your goals with proven eCommerce strategies.
(03) Design
We design with purpose balancing looks and usability to create smooth, intuitive experiences that drive engagement and sales.
(04) Build
Our Shopify experts build fast, reliable stores that scale with your brand—so you can grow without technical headaches.
(05) Launch
With a structured deployment process and version control, we launch your store smoothly. No surprises, just stability and confidence.
(06) Growth & Support
Beyond launch, we are right by your side providing ongoing support, feature updates, performance monitoring, oportunity insights, and optimisation to keep your busineses growing strong.
(01) Server-Side Tracking on Shopify: GA4, Meta CAPI and Consent Mode v2
What Shopify server side tracking actually fixes, how Meta CAPI, GA4 and Consent Mode v2 work on Shopify, and why it is not a way around consent.
read article(02) What Is in a Shopify Store Audit? A 40-Point Framework
Sold a Shopify store audit and not sure what you are buying? Here is the full 40-point checklist, area by area, so you can run a credible first pass yourself.
read article(03) GEO Reporting: How to Measure Your Store's Visibility in AI Search
GEO reporting explained: how to measure your Shopify store's AI search visibility in ChatGPT, Perplexity and AI Overviews, and what the numbers actually mean.
read articleFrequently Asked Questions
FAQ
To take the guesswork out of working with us.
General Questions
What does your web design process look like?
We break the project into clear phases: discovery, strategy, design, development, and launch. We start by understanding your goals and audience, then move into visual design and content planning. You'll get sign-offs at key stages, so nothing goes live until you're happy.
How long will it take to build my website?
Most websites take 6–8 weeks from kickoff to launch, depending on complexity and how quickly we can collaborate. E-commerce and custom functionality can add time, but we always provide a clear timeline up front.
What types of businesses do you typically work with?
We work mainly with small to mid-sized businesses 2m—100m in revenue, from product brands, retailers, to service-based companies and B2B. If you're growth-minded and care about good design and user experience, we're a good fit.
What makes your agency different from others?
We combine clean, conversion focused design with technical know how and strategic thinking. We're not just making a pretty site, we're building a tool that helps your business grow.
Pricing & Packages
How much will it cost to build my website?
Pricing depends on what you need. We'll give you a clear, fixed quote before anything starts. Book a discovery call to discuss your project and get a tailored estimate.
Do you offer packages or is everything custom?
We have starting packages for common needs (like brochure sites or Shopify Setups), but we always tailor the scope to fit your goals and budget.
Are there ongoing fees after the website is built?
We don't lock you into anything, but we do offer optional hosting, maintenance, and support plans if you'd like help keeping everything running smoothly.
Design & Functionality
Will my website be mobile-friendly and responsive?
Absolutely. Every site we build is designed to look and work great on all screen sizes, from phones to desktops.
Can you match our brand or help us create a new look?
We can do both. If you have brand guidelines, we'll stick to them. If you're starting from scratch, we can help define your look and feel so your brand feels consistent and polished.
Will I be able to update the website myself?
Yes, we build sites on user-friendly platforms, and we'll show you how to make updates. Or if you prefer, we can handle updates for you as part of a support plan.
Do you offer ecommerce features like product pages, carts, or payment systems?
We do. We build ecommerce sites on platforms like Shopify or BigCommerce, and can customise everything from product filtering to checkout flows.
Marketing & Performance
Do you offer SEO services or optimise sites for search engines?
Yes. All our sites are built with SEO best practices in mind, clean code, fast loading, and mobile-friendly. We also offer content and keyword strategy as an add-on if you want to go deeper.
Will the website be fast and secure?
Definitely. Speed and security are part of our baseline, we optimise every site and use trusted hosting solutions with SSL encryption.
Can you help with content or copywriting?
We can! If you need help writing your content or refining your messaging, we offer that as an optional service during the project.
Technical & Support
What platform will the website be built on?
We typically work with Shopify, BigCommerce, or custom code depending on your needs i.e if you need an API integration or a custom feature/app. We'll recommend the best fit based on your goals and technical comfort level.
Will you train us on how to use the site?
Yes, we include a walkthrough at the end of every project and provide training videos or documentation so you feel confident using your site.
What kind of support do you offer after launch?
We offer ongoing support packages for updates, backups, bug fixes, and improvements. Or you can reach out whenever you need us, we're happy to help.
Project Management
Who will be our main point of contact?
You'll have a dedicated project manager, one person to speak to throughout the project, so things stay smooth and clear.
How often will we get updates during the build?
We typically check in weekly during active phases, and you'll also have access to a shared project dashboard to track progress and deliverables.
What happens if we're not happy with the initial design?
No problem, the design phase includes revisions. We'll work with you to get it right, and we won't move forward until you're happy.