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Uncover Commerce, the Shopify agency that helps fast-growing brands scale. Your store. More revenue.

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About Us

Every store leaves money on the table. We go and get it.

We've been building on Shopify since 2014 . Long enough to know the problem is almost never traffic. As Shopify Experts, we build stores that earn their keep: Shopify Plus, custom apps, and themes built to convert.

Show us your store. We'll find what's holding it back, tell you where the money is hiding, and fix it ourselves.

12
Years on Shopify
100+
Projects delivered
5.0
Clutch rating
3
Top agency awards

What we do

One team for every part of your Shopify store

  • 01 New Store

    A complete Shopify store built from the ground up. Strategy, design, and development handled in one place, by one team.

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    • Strategy, architecture, and wireframes
    • Design and front-end build
    • Launch, QA, and handover
  • 02 Migrate to Shopify

    A structured move from your current platform with your data, SEO, and revenue protected throughout.

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    • Zero-downtime migration
    • Products, customers, and orders
    • SEO preserved with redirects
  • 03 Theme Design

    A bespoke theme built around how your customers actually buy, not around a template someone else designed.

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    • Bespoke theme design and build
    • UX from navigation to checkout
    • Core Web Vitals optimisation
  • 04 App Development

    Bespoke apps and integrations that extend your store with the exact functionality your business needs.

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    • Custom apps and integrations
    • API and webhook development
    • App Store submission
  • 05 Conversion Optimisation

    Research, testing, and design changes that turn more of your existing traffic into paying customers.

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    • A/B testing and experimentation
    • Checkout and product page fixes
    • Heatmaps and session analysis
  • 06 Growth Retainer

    A monthly team on your store, working through a prioritised roadmap of conversion and development work.

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    • Quarterly CRO audits
    • Monthly strategy and reporting
    • Development hours included
  • 07 Store Improvements

    Targeted upgrades to your existing store: new features, faster pages, and a sharper customer experience.

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    • Product and collection upgrades
    • Navigation and architecture
    • Checkout and mobile experience
  • 08 Support & Maintenance

    Ongoing care, updates, and hands-on help to keep your store fast, secure, and always growing.

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    • Updates and security patches
    • 24/7 monitoring, rapid response
    • App management and reporting
  • 09 Headless Ecommerce

    Storefronts built on Next.js or Astro and delivered from the edge, for stores that have outgrown a standard theme.

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    • Next.js, Astro, React storefronts
    • Omnichannel: PWA, apps, POS
    • Edge delivery for instant loads

Testimonials

kind words

"Uncover Commerce was efficient and responsive, making the design and build process straightforward for our team"

Fiona Grant

Fiona Grant

Director, GlenLyon Coffee Roasters

"We were incredibly impressed with the seamless redesign and migration of our website. Excellent work."

Kyron Keogh

Kyron Keogh

Director, ROX

"The site Uncover created for us has been a game-changer—it's helped us almost double our turnover!"

Peter Nardi

Peter Nardi

Director, Alakazam Magic

"They took time initially to get a deep understanding of the project and what we wanted to achieve. They were very responsive and delivered a great product."

Eve McFarlane

Eve McFarlane

Director, Argyle Coffee Roasters

"The enthusiasm for the project and the ideas contributed. It's a real partnership with Uncover being fully invested in the output."

Emma

Emma

CEO, Kesero

Trusted by 100+ brands

Tesco Mobile Logo
Midton Logo
University of Glasgow Logo
Ideal Textiles Logo
Kesero Logo
Forty Logo
Rox Logo
Keysafe Logo
Bosie Logo
Mitch and Son Logo
Alakazam Logo
Inverarity Morton Logo
Kit King Logo
SPT Logo
Failte Logo
Birl Logo
Linian Logo
Rapscallion Soda Logo
Argyll Coffee Roasters Logo
BCAFC Logo
Adee Logo
Bonini Logo
Caley Cruisers Logo
Great Fosters Logo
Finettchi Logo
Shmooz Logo
PS Logo
Glenlyon Logo
University of Oxford Logo
Chimney Sheep Logo
Livivo Logo
Happyswag Logo
Vernacare Logo
Harkness Logo
Mascarade Logo

Monthly subscription

Unlimited Shopify requests, one flat monthly fee.

A senior team that builds what you ask for and finds what to fix next. Development, support and conversion work in one subscription, with no contract.

From

£3,000 / month

Excl. VAT

  • Unlimited requests, one at a time
  • Most tasks in 1 to 3 business days
  • CRO review and recommendations every month

Pause or cancel with 30 days' notice.

Our Partners

Partners

Built on Shopify. Backed by best-in-class technology partners.

The right tools make all the difference. We've partnered with industry-leading technology providers across loyalty, reviews, analytics, ERPs, and beyond so every store we build is powered by a stack that's proven to perform.

Shopify Select Partner Recognised as a Shopify Select Partner.
Brightpearl
LoyaltyLion
Shopify Plus
Triple Whale
Brightpearl
LoyaltyLion
Shopify Plus
Triple Whale
Brightpearl
LoyaltyLion
Shopify Plus
Triple Whale
Gorgias
Recharge
SHOPLIFT
Voyado
Gorgias
Recharge
SHOPLIFT
Voyado
Gorgias
Recharge
SHOPLIFT
Voyado
Klaviyo
Shopify
Skio
Yotpo
Klaviyo
Shopify
Skio
Yotpo
Klaviyo
Shopify
Skio
Yotpo

Our Philosophy

why?

(01) Create with Purpose

At Uncover, we believe design should do more than look good, it should inspire. We craft immersive ecommerce experiences that ignite imagination and drive growth.

(02) Collaborative Spirit

Designers, Developers, Planners and Technologists are part of the blend at Uncover. We thrive on collaboration, pushing creative boundaries to deliver exceptional results.

(03) Creative Process

Curiosity fuels us. We embrace iteration and continuously explore new techniques and technologies to stay ahead of the curve.

(04) Quality Obsessed

We sweat the details. Every pixel and line of code is carefully considered to meet the highest standards of design and performance.

(05) Innovative Culture

We love to learn. We champion experimentation, embrace emerging tech, and challenge the status quo.

(06) Client Partnerships

We're partners, not vendors. We listen closely, collaborate openly, and deliver tailored solutions that go beyond expectations.

How We Work

You add requests and set the order. We ship them one at a time and show you what changed.

Everything runs through one shared board. One active task at a time on Growth, two on Growth Plus, and most ship in one to three business days once started.

Daily
New requests sized within a business day. When a task ships, the next one you have prioritised starts.
Weekly
A short Friday update: shipped, in progress, waiting on you, up next.
Monthly
We review your data, report what shipped and what it changed, and add three to five recommendations to your backlog.
Quarterly
Your numbers against the onboarding baseline, and a check that the plan still fits.

Getting Started

your first month

(01) Discovery call

We check the subscription is the right fit for your store and revenue, hear your top five requests, and recommend Growth or Growth Plus. If a one-off project would serve you better, we say so.

(02) Access and setup

Days one and two. You give us collaborator access to Shopify, GA4 and Search Console. We set up your shared board, request form and a Slack or email channel, so there is one place for everything.

(03) Onboarding audit

Days two to seven. We review your theme and apps, check Core Web Vitals and GA4 tracking, and record your baseline: conversion rate, average order value, add-to-cart rate and checkout completion. Everything we ship is measured against this.

(04) Kickoff review

End of week one. We walk you through the audit findings and prioritise your first 10 to 15 backlog items together. Your requests and our recommendations sit in the same list, in the order you choose.

(05) First task live

Also in week one. We ship a quick, visible win from your own list before the first monthly review, so you see progress from the start rather than waiting for a report.

(06) Steady rhythm

From month two. We size new requests daily, send a Friday update, review your data and report every month, and sit down with you each quarter to compare your numbers with the baseline and check the plan still fits.

Our Blog

uncover insights

view all

(01) Shopify Analytics vs GA4: Why the Numbers Differ and Which to Trust

Shopify Analytics vs GA4 never agree. Here is why sessions, orders and revenue differ, which one to trust for what, and how to reconcile a gap that looks wrong.

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(02) AI Shopping Assistants on Shopify: Build, Buy or Wait?

A decision-stage guide to Shopify AI shopping assistants: where AI chat earns its keep, where it fails, what apps and custom builds cost, and when to wait.

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(03) llms.txt and robots.txt for Shopify: What Actually Affects AI Crawlers

Most llms.txt advice is untested. Here is what AI crawlers actually read on a Shopify store, how robots.txt.liquid works, and which bots to allow or block.

read article

Frequently Asked Questions

FAQ

To take the guesswork out of working with us.

The Subscription

What is the Growth Subscription?

A flat monthly fee for Shopify development, support and conversion work from one senior team. You add as many requests as you like to a shared board, we work through them one at a time, and every month we review your data and recommend what to build next.

Is it really unlimited?

Yes. There is no cap on how many requests you can add. We work on one task at a time on Growth and two on Growth Plus, so the limit is throughput, not volume. Most tasks ship in one to three business days once started.

Who is it for?

Established brands with a live Shopify or Shopify Plus store doing around £750k or more a year online. Below that, a one-off project or ad hoc support usually makes more sense, and we will tell you so on the discovery call.

What is the difference between Growth and Growth Plus?

The scope is the same. Growth Plus doubles the throughput to two active tasks, moves the CRO review and call from monthly to fortnightly, halves the urgent response time to two business hours and includes the onboarding audit. Growth is £3,000 a month and Growth Plus is £5,500 a month, both excluding VAT.

Tasks & Scope

What counts as a task?

One clear outcome that takes up to about a working day, including QA. A new product page section, a cart upsell block, fixing an app conflict or setting up GA4 events are all single tasks. Small related requests can be batched into one task. Anything larger is split into a sequence of tasks that each ship on their own, and we tell you how many it will take.

What is not included?

Work that takes more than about a week, or sits outside the theme: full theme rebuilds or redesigns, replatforming, ERP, WMS or PIM integrations, custom apps, headless builds, backend systems outside Shopify and full A/B testing programmes. We quote these as separate projects within three business days, and your subscription keeps running on other tasks in the meantime.

How many revisions are included?

Two rounds per task. A change of direction after you have signed off becomes a new task on the board, so the original task is not held open indefinitely.

Who decides what gets worked on first?

You do. We size every request and will advise on what we think moves revenue, but we never reorder your backlog without agreement. The one exception is an urgent issue, which jumps the queue.

Speed & Support

How fast is turnaround?

New requests are sized and acknowledged within one business day. Once a task is in progress, most are done in one to three business days. The clock runs only while we are working on it and stops when we are waiting on content, access or feedback from you.

What happens if something breaks?

If revenue is being lost right now, such as checkout, cart or payments failing, the site down or a major tracking outage, it is urgent. We respond within four business hours on Growth and two on Growth Plus, with a fix or workaround the same or next business day. Urgent work pauses your active task, which resumes once the issue is fixed.

What are your working hours?

9am to 5.30pm UK time, Monday to Friday. Response times and turnaround are measured in business hours. Out-of-hours cover is not included in the subscription but can be quoted as an add-on.

Getting Started

What happens in the first week?

Days one and two are access and setup. Days two to seven are the onboarding audit: theme and apps, Core Web Vitals, GA4 tracking and your funnel baseline. At the end of the week we review the findings with you, prioritise the first 10 to 15 backlog items and ship your first task.

What do you need from us?

Collaborator access to your Shopify store, access to GA4 and Search Console, and a clear brief for each request with any content and assets it needs. We only start a task when the brief, content and access are in place, so nothing is built on guesswork.

Is there an onboarding fee?

The onboarding audit is £950 one-off on Growth, or waived if you commit to three months. It is included on Growth Plus.

Reporting & CRO

How do we know what you are working on?

You have guest access to your board and can see every task's status at any time. Every Friday we send a short update covering what shipped, what is in progress, what we are waiting on from you and what is next.

What is in the monthly report?

One page, sent before the call. A headline for the month, your KPIs against last month and your onboarding baseline, the tasks that shipped, two or three things we learned from the data, three to five recommended next tasks for you to prioritise, the top of the backlog and anything we need from you. Growth Plus clients get this fortnightly.

Do you run A/B tests?

We review your analytics, funnel, session recordings and site speed every month and build the conversion improvements that come out of it. Full A/B testing programmes with dedicated tooling are a separate service.

Do you bill or report by the hour?

No. You pay a flat monthly fee and we report on tasks shipped and what they did to your numbers. The plans are designed around outcomes, not hours.

Billing & Terms

How is it billed?

Monthly in advance by direct debit or card, excluding VAT. Any third-party app, theme or licence costs are passed on at cost.

Is there a contract?

No. Cancel with 30 days' notice at any time. There are no refunds for part months. If you choose a three-month commitment on Growth, we waive the onboarding audit fee.

Can we pause?

Yes, once in any 12 months for up to two months. Your backlog is kept exactly as you left it, so you pick up where you stopped.

Can we switch plans?

Upgrades to Growth Plus take effect from the next working day and are pro-rated. Downgrades take effect from your next billing date.

What happens if we leave?

We finish the active task, hand over your backlog and a change log of everything shipped, and remove our access on the final day. Everything we build lives in your store, so nothing depends on us.

Big plans for your Shopify store?
Let's talk.