Alakazam Magic
brief
Alakazam Magic is a globally recognised name in the magic and entertainment community. With a vibrant social media presence and thousands of loyal followers, their online store needed to deliver an equally impressive experience. The existing platform felt outdated, uninspired, and lacked the performance, flexibility, and design quality needed to support their growing customer base and digital content offering. They needed an integration with their third-party stock provider.
Alakazam partnered with us to bring a new level of magic to their online store,blending seamless eCommerce with an engaging, community-focused experience.
outcome
A Magical, Custom Shopify Experience
We designed a new Shopify storefront that captured the playful and professional identity of Alakazam Magic. From the ground up, we
- Created a bespoke icon set for unique product cues and improved visual navigation
- Built a mobile-first filtration system, making it easy for customers to browse by trick type, skill level, or category
- Developed a custom Shopify app to support layered, dynamic live product stock syncing , filtering tailored to Alakazam’s product structure
Every part of the store was built to keep customers immersed, whether they landed from social media, email, or directly from search.
Custom Training Portal & Supplier Integration
To support Alakazam’s thriving community of learners, we:
- Built a dedicated Academy section for viewing and downloading training videos and materials linked to product purchases
- Designed an intuitive customer dashboard for accessing owned content, purchases, and loyalty rewards
- Developed a custom API integration to connect Shopify with their supplier systems for inventory updates and automation
Migrated and preserved all existing loyalty data into a new reward system to ensure continuity for long-term customers
This turned the site into more than a storefront — it’s now a complete hub for learning and loyalty.