Bosie
brief
Bosie is a Scottish knitwear brand with deep roots in heritage craftsmanship, dedicated to pure new wool, quality materials, and timeless style. As the brand grew, it became clear that their existing Squarespace site couldn’t support their ambitions from product complexity and personalisation to content flexibility and operational control.
We partnered with Bosie to migrate their store to Shopify and design a custom digital experience that embodied the warmth and tradition of the brand while enabling them to scale.
outcome
A Custom Shopify Store Rooted in Craft
We built a bespoke Shopify theme that reflects Bosie’s heritage, from typography and layout to photography and storytelling. The new design brought clarity to product navigation, highlighted product details, and stayed faithful to the brand’s origin without compromising modern usability.
We also developed a flexible personalisation feature for services like product brushing, allowing Bosie to offer more tailored customer experiences while laying the groundwork for future custom options.
Improved Performance and Customer Engagement
The transition from Squarespace to Shopify significantly improved both frontend and backend performance. While formal KPIs are still being tracked, early analytics point to:
A smoother experience across devices
Reduced bounce rates
Higher engagement per session
A lift in average order value
Easier content updates for the internal team
The replatforming has positioned Bosie for long-term growth, combining technical scalability with an experience that stays true to its Scottish story.