Forty
brief
Forty Clothing, an independent streetwear brand founded in Glasgow in 2014, sought to enhance their online presence to match their growing physical retail footprint. With a unique origin story centered around a monster logo drawn by the founder’s son and a strong community-driven ethos, Forty needed a digital platform that could encapsulate their brand’s identity, support scalable growth, and provide a seamless shopping experience for their customers.
outcome
A Bespoke Shopify Experience Reflecting Brand Identity
We developed a custom Shopify theme that mirrors Forty Clothing’s distinctive style and community spirit. The new design emphasises their iconic collections, such as the “Deface” and “Tech Pack” lines, and integrates storytelling elements that highlight the brand’s origins and values. Enhanced navigation and responsive design ensure a consistent and engaging user experience across all devices.
Integration of Marketing Tools for Enhanced Engagement
To support Forty’s marketing efforts, we integrated various digital marketing tools into their Shopify platform. This includes email marketing systems, social media integrations, and analytics tools to track customer behavior. These enhancements have enabled Forty to launch targeted campaigns, resulting in increased customer engagement and a notable rise in online sales.