
Glen Lyon Coffee
brief
Glen Lyon Coffee had a loyal customer base and a strong offline presence, but their digital experience wasn’t keeping up.
Key issues included:
- An outdated website that didn’t reflect the brand or support user-friendly navigation
- No support for flexible coffee subscriptions
- A manual wholesale ordering process that created administrative overhead
- Poor mobile performance, risking lost sales on smaller devices

outcome
Modern UX & Shopify Redesign
- Rebuilt the site on Shopify with a clean, responsive design
- Improved product discovery with intuitive navigation and filtering
- Aligned visual identity with the brand’s ethos and Highland setting
Flexible Coffee Subscriptions
- Integrated a subscription flow for recurring orders
- Enabled customers to manage their plans directly via account settings (pause, skip, or cancel)
- Increased customer retention and lifetime value
Streamlined Wholesale Portal
- Developed a dedicated wholesale portal with custom pricing and order histories
- Enabled bulk ordering and automated invoicing to reduce admin tasks
SEO & Performance Optimisation
- Improved visibility through content and metadata optimisation
- Increased site speed and reduced bounce rates, especially on mobile

The Outcome
Increased online sales due to improved UX and the introduction of subscriptions
Higher customer retention from a frictionless subscription experience
Greater operational efficiency from a streamlined wholesale process
Improved mobile conversion rates thanks to responsive, fast-loading design