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Glen Lyon Coffee

Glen Lyon Coffee

brief

Glen Lyon Coffee had a loyal customer base and a strong offline presence, but their digital experience wasn’t keeping up.
Key issues included:

- An outdated website that didn’t reflect the brand or support user-friendly navigation

- No support for flexible coffee subscriptions

- A manual wholesale ordering process that created administrative overhead

- Poor mobile performance, risking lost sales on smaller devices

Case study image for Glen lyon Coffee - Uncover Commerce

outcome

Modern UX & Shopify Redesign

- Rebuilt the site on Shopify with a clean, responsive design

- Improved product discovery with intuitive navigation and filtering

- Aligned visual identity with the brand’s ethos and Highland setting

Flexible Coffee Subscriptions

- Integrated a subscription flow for recurring orders

- Enabled customers to manage their plans directly via account settings (pause, skip, or cancel)

- Increased customer retention and lifetime value

Streamlined Wholesale Portal

- Developed a dedicated wholesale portal with custom pricing and order histories

- Enabled bulk ordering and automated invoicing to reduce admin tasks

SEO & Performance Optimisation

- Improved visibility through content and metadata optimisation

- Increased site speed and reduced bounce rates, especially on mobile

Mobile images of the glen lyon website designed by Uncover Commerce

The Outcome

Increased online sales due to improved UX and the introduction of subscriptions

Higher customer retention from a frictionless subscription experience

Greater operational efficiency from a streamlined wholesale process

Improved mobile conversion rates thanks to responsive, fast-loading design

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