KeySafe™
brief
The Key safe Company, a leading UK retailer of security solutions, needed to modernise their online experience. Their Magento setup had become a limitation as the business grew and had global ambitions. They wanted a more flexible platform with better control over customer journeys, especially for their two primary audiences: individual homeowners and commercial clients.
We partnered with Keysafe to migrate their store to Shopify, design a tailored user experience, and build a custom app to simplify the purchase and delivery of installation services.
outcome
A Split-Purpose Shopify Theme for Diverse Users
We developed a fully bespoke Shopify theme with clear, audience-specific pathways. For homeowners, the journey focuses on simplicity — with intuitive navigation, helpful product content, and a streamlined checkout. For business buyers, we added a comprehensive resource area with technical specifications, commercial pricing, and detailed product use cases.
This dual-path structure ensured relevance and clarity for both customer types, improving engagement and conversion across the board.
Seamless Installation Booking via Custom App
One of Keysafe’s key service offerings is product installation — a point of friction in the original site. We designed and built a custom Shopify app that simplifies this entirely.
The app includes a postcode eligibility checker to confirm whether installation is available in a customer’s area before proceeding. Eligible users are then shown local service options and pricing. From there, they can book and pay for installation directly through the site, eliminating extra steps and reducing drop-off.
This app contributed to:
36% reduction in installation-related support queries
Smoother user journeys and higher trust in the service process
Results & Impact
+13.03% increase in conversion rate
+5.09% increase in monthly revenue
–5.40% decrease in landing page bounce rate
–36% reduction in customer service inquiries about installation