ROX
brief
ROX is a leading UK-based luxury jeweller known for its exceptional in-store experience and dedication to craftsmanship. With their previous eCommerce store running on Magento 1 and Adobe ending its support for the platform, ROX needed more than just a technical upgrade, they needed a digital transformation that preserved their in-store magic while dramatically improving site performance, flexibility, and customer satisfaction.
They partnered with us to overhaul their eCommerce presence on Magento 2. The challenge: translate the elegance, precision, and personalisation of their boutique experience into a high-performing, scalable digital storefront.
outcome
Bespoke Shopping Experience at Scale
At the heart of the redesign was the custom Engagement Ring Builder — a dynamic tool crafted to simplify an emotionally significant purchase. We replaced hundreds of near-identical product listings with an intuitive interface that allows customers to build their perfect ring by filtering diamond characteristics such as cut, carat, colour, clarity, and setting style — all in one place.
This highly visual, interactive shopping journey features 360° product views, GIA certifications, and high-resolution imagery, making the online experience feel as refined and consultative as visiting a ROX boutique.
Major Performance Gains and Revenue Growth
The move to Magento 2 didn’t just modernise the customer experience — it delivered tangible business results. With improved load times, better merchandising control, and new features like Click & Collect, ROX saw online revenue grow 84% year-over-year.
Beyond launch, we continue to work with ROX on ongoing support and feature development to evolve their eCommerce platform as their brand and customer expectations grow.