Shopify Growth Subscription
A senior Shopify team that builds what you ask for and finds what to fix next. Unlimited requests, one flat monthly fee, most tasks delivered in 1 to 3 business days.
£2,995 a month. No contract. Pause or cancel with 30 days' notice.
Certified Partner Rated 5 stars on
The problem
Why store improvements stall
Most stores we speak to are not short of ideas. They are short of a reliable way to get those ideas built, measured and followed up.
No developer in-house
Every small change becomes a project.
Your team can run the store day to day, but anything that touches code means finding someone, briefing them and waiting for a slot.
Hiring one is a big commitment
A salary and a management job before anything ships.
A senior Shopify developer means recruitment, notice periods, a salary all year and enough work to keep them busy every month.
One person is one skill set
The gaps show the moment the job changes.
Growing a store takes Liquid, front end, apps, analytics, CRO and design. One developer is strong at two or three of those.
Freelancers come and go
You start again every few months.
The good ones get booked up or move on, and the next one has to learn your theme, your apps and your setup from scratch.
Hourly retainers and slow jobs
You pay for time, not for progress.
Unused hours disappear at month end, and a simple change still waits weeks for a quote, a slot and a developer.
Nobody checking the data
Work happens, revenue does not move.
Developers build what they are told. Nobody is looking at your numbers to decide what should be built next.
How it works
Four steps, then a repeating monthly rhythm
- 01
Onboarding audit
We review your theme, apps, site speed and analytics, and set your KPI baseline.
- 02
Build the work queue
Your requests plus our CRO recommendations, prioritised in one shared queue.
- 03
We work through it
One active task at a time (two on Growth Plus). Most are done in 1 to 3 business days.
- 04
Monthly review
What shipped, what it did to your numbers against the baseline, and what's next.
What's included
Development you ask for, plus the CRO layer that decides what is worth building
Four things, in every plan. An unlimited dev plan gives you the second one. The other three are why the work adds up to more revenue rather than more pages.
CRO improvements
Someone is looking at your numbers every month and deciding what to build next.
Most subscriptions build what you ask for. This one also tells you what you should be asking for. Each month we go through your analytics and customer behaviour, pick the changes most likely to lift conversion, and add them to your work queue ranked by expected impact.
- Monthly review of your analytics and customer behaviour
- 3 to 5 prioritised recommendations added to your work queue each month
- Friction reduction across product, cart and checkout
- Product page clarity improvements
- Results tracked against your baseline
recommendations a month, each one built rather than left in a report
Reviewed every month
- Homepage and landing pages
- Product discovery
- Product pages
- Cart and checkout
- Mobile
- Returning customers
Every change is measured against the baseline set in your onboarding audit.
Development
A senior Shopify developer working through your prioritised work queue, one task at a time.
Your requests and our recommendations go into one board. We work through it in order, with no quotes, no waiting for a slot and no juniors.
- New theme sections and components
- UX and conversion-focused UI updates
- App integrations
- Speed and performance improvements
- Code refinements
Support
When something breaks, you are at the front of the queue.
Fixes jump ahead of your work queue. Between fixes you have a senior strategist to ask before you install an app, change a template or sign off on a supplier.
- Theme and layout fixes
- Styling adjustments
- App conflicts and troubleshooting
- Priority response when something breaks
- Direct access to a senior strategist for advice and sense-checks
Monthly report and call
You always know what changed, what it did, and what is next.
A short written report and a 30-minute call each month. No 40-page decks. Just the numbers against last month and your baseline, and the plan for the month ahead.
- What shipped and what it changed
- KPIs against last month and your baseline
- Recommendations and what's next
All four are in both plans.
Growth and Growth Plus differ in how many tasks run at once and how fast we respond, not in what is covered.
What counts as a task?
A task is anything we can complete in about a day. Bigger requests are split into a sequence of tasks and delivered one after another. Anything over roughly a week of work is quoted as a separate project.
Examples
- A new product page section
- A cart upsell block
- Fixing an app conflict
- Speeding up a slow template
- Setting up GA4 events
Where the CRO work focuses
More revenue from the traffic you already have
The monthly CRO review looks at six parts of the store. Recommendations go straight into your work queue, so the fixes get built rather than sitting in a report.
Homepage and landing pages
First impressions, clarity of the offer, and entry-point conversion.
Product discovery
Search, filtering, recommendations, and how customers find what to buy.
Product pages
Trust signals, imagery, copy, social proof, and add-to-cart rate.
Cart and checkout
Friction, abandonment, and upsell and cross-sell opportunities.
Mobile
Making sure mobile converts as well as desktop, since that is where most traffic is.
Returning customers
Accounts, loyalty, and repeat purchase.
Client result
Ongoing CRO and development on Alakazam Magic's store doubled their revenue. That is the kind of month-on-month work this subscription is built for.
"The site Uncover created for us has been a game-changer. It's helped us almost double our turnover!"
Peter Nardi
Director, Alakazam Magic
What we measure
- Conversion rate
- Revenue per session
- Average order value
- Add-to-cart rate
- Returning customer rate
- Mobile and desktop parity
From our support data
What growing stores actually ask for
We went through 1,372 support tickets and 3,300+ client emails from our own support work to see what stores need once they are live. Only about a third of requests are fixes. The rest is changes, growth work, launches, compliance and advice. Growth work is rising. In 2022–23 requests were mostly snag lists. In 2025–26 they're mostly conversion, SEO, speed and accessibility roadmaps. The subscription exists for that work.
What the last 12 months of requests are
About 265 client requests, Oct 2025 – Sep 2026.
- Break-fix & reliability: something stopped working 30–35%
- Changes, content & launch snagging 35–40%
- Growth: conversion, tracking, new markets, emails 20–25%
- Setup, compliance & advice ~10%
Support is more than bug fixing. Most of it keeps a store improving.
| Type of request | Share |
|---|---|
| Break-fix & reliability: something stopped working | 30–35% |
| Changes, content & launch snagging | 35–40% |
| Growth: conversion, tracking, new markets, emails | 20–25% |
| Setup, compliance & advice | ~10% |
Growth requests by type
Approximate volumes, 2020 – 2026, from the "Grow sales, markets and marketing results" theme.
- Conversion & customer-journey features Tickets ≈75 Emails ≈20
- Tracking, analytics & ad pixels Tickets ≈30 Emails ≈55
- Technical SEO & site speed Tickets ≈60 Emails ≈55
- International markets & shipping Tickets ≈36 Emails ≈25
- Members-only & exclusive sales Tickets raised by email Emails ≈6
- Emails customers receive Tickets ≈20 Emails ≈14
- B2B / trade site scoping Tickets raised by email Emails ≈4
| Request type | Volume |
|---|---|
| Conversion & customer-journey features | ≈75 tickets · ≈20 email threads |
| Tracking, analytics & ad pixels | ≈30 tickets · ≈55 email threads |
| Technical SEO & site speed | ≈60 tickets · ≈55 email threads |
| International markets & shipping | ≈36 tickets · ≈25 email threads |
| Members-only & exclusive sales | ≈6 email threads |
| Emails customers receive | ≈20 tickets · ≈14 email threads |
| B2B / trade site scoping | ≈4 email threads |
Theme 3 · Keep it growing
Grow sales, markets and marketing results
The growing share of support work. These aren't fixes. They're improvements that pay for the retainer: conversion, measurement, search visibility and new countries.
- Conversion & customer-journey features ≈75 tickets · ≈20 email threads
- Tracking, analytics & ad pixels ≈30 tickets · ≈55 email threads
- Technical SEO & site speed ≈60 tickets · ≈55 email threads
- International markets & shipping ≈36 tickets · ≈25 email threads
- Members-only & exclusive sales ≈6 email threads
- Emails customers receive ≈20 tickets · ≈14 email threads
- B2B / trade site scoping ≈4 email threads
Theme 4 · Take work off your plate
Give your team time back
By far the highest volume. Small in-house teams need changes made, content updated and admin automated, and want sections they can edit themselves next time.
- Editable theme sections & visual polish ≈200 tickets · ≈55 email threads
- Content, merchandising & seasonal campaigns ≈45 tickets · ≈34 email threads
- Product data, imports & feeds ≈20 tickets · ≈75 email threads
- Orders, subscriptions & reporting ≈65 tickets · ≈11 email threads
- Stock sync & low-stock alerts ≈12 email threads · ≈210 automated alerts
- Returns rules & returns flows ≈9 email threads
- Custom apps & bespoke systems ≈65 tickets · ≈100 email threads
-
“Our organic visibility is getting hammered so we need to get this back up.”
Luxury retailer -
“track all web purchases that have come from Meta ads”
Consumer products brand -
“a lot of uncertainty from customer re. what to buy”
Consumer products brand -
they asked for it to be “amendable by us”
Retail client -
“Very efficient and high-quality work with Uncover; always available for discussions”
Sportswear retailer -
“worth speaking to an expert!”
Consumer products brand
Based on Uncover's own support tickets and client email, 2020–2026. Volumes are approximate: they're counted from ticket titles and email subjects, and some requests fit more than one type. Client names and identifying details have been removed.
Pricing
Two plans, one flat monthly fee
Billed monthly in advance. No contract. Pause or cancel with 30 days' notice.
Growth
Excl. VAT
- 1 active task at a time
- Most tasks delivered in 1 to 3 business days
- Monthly CRO review and 30-minute call
- 4 business hour response on urgent issues
- Onboarding audit: £950 one-off, or waived for a 3-month commitment
Growth Plus
Excl. VAT
- 2 active tasks at a time
- Priority queue, most tasks in 1 to 3 business days
- Fortnightly CRO review and 30-minute call
- 2 business hour response on urgent issues
- Onboarding audit included
Less than the cost of one in-house developer, with a team behind it and a CRO specialist included.
Who it's for
Honest about the fit
Right for you if:
-
You're an established Shopify or Shopify Plus brand doing around £750k or more a year online
-
You have steady traffic and a list of improvements waiting to be built
-
You don't have an in-house developer, or yours is stretched
-
You want a senior team looking at your numbers, not just a pair of hands
Not the right fit if you need:
-
A new build or full redesign
-
A replatform or migration
-
ERP, WMS or other backend integrations
-
A full A/B testing programme
-
Paid media management or ad spend
-
Third-party app licences or platform fees
We do all of this work as separate projects. Ask us on the call.
Support or Growth Subscription?
Support keeps a live store running. The Growth Subscription keeps improving it. Most stores need one or the other, not both.
| Support & Maintenance See the page | Growth Subscription This page | |
|---|---|---|
| What it's for | Keeping a live store running, secure and polished. | Continuous improvement: development, conversion work and strategy that build on each other. |
| Kind of work | Fixes and small changes to what already exists, each under about 2 hours. | New sections, features, integrations and conversion improvements. Bigger jobs are split into day-sized tasks. |
| Hands-on time | 3 hours on Essential, 6 hours on Standard, 10 hours on Priority. | Unlimited requests, one active task at a time (two on Growth Plus). Most tasks done in 1 to 3 business days. |
| When something breaks | First response within 4 working hours on Essential, 1 working hour on Standard, 1 hour, including evenings and weekends on Priority. | Priority response when something breaks: 4 business hours on Growth, 2 on Growth Plus. |
| Who decides what's next | You do. We advise by email, flag platform deadlines and quote anything bigger. | We do, with you. A monthly review of your numbers adds 3 to 5 prioritised recommendations to a shared work queue. |
| Reporting | A monthly summary of what was done and where your hours went, plus a health audit yearly on Essential, twice a year on Standard, quarterly on Priority. | A monthly report and call: what shipped, what it changed, KPIs against your baseline, and what's next. |
| Bigger jobs | Quoted before they start, at £120 an hour. | Included as a sequence of tasks. Anything over roughly a week of work is quoted as a separate project. |
| Price | From £600 a month, excluding VAT. | From £2,995 a month (Growth Plus £5,500), excluding VAT. |
| Commitment | Month to month, billed in advance. Cancel or change plan with 30 days' notice. | No contract. Billed monthly in advance. Pause or cancel with 30 days' notice. |
| Best for | A store that is built and trading, and needs someone to keep it that way. | Established brands doing around £750k or more a year online, with steady traffic and a list of improvements waiting to be built. |
FAQ
Questions before you book
Is it really unlimited?
Yes, you can add as many requests as you like. We work through them one at a time (two on Growth Plus), so the limit is speed, not volume.
What counts as a task?
Anything we can complete in about a day. Larger requests are split into smaller tasks and delivered in sequence. Work over roughly a week, such as a redesign or a new integration, is quoted separately.
How fast is turnaround?
Most tasks are done in 1 to 3 business days from when we start them. The clock pauses while we wait on content, access or feedback from you.
What happens in the first month?
We audit your theme, apps, site speed and analytics, agree your baseline numbers and build your first work queue. Work starts in week one. The audit is £950 on Growth, or waived if you commit to 3 months, and included on Growth Plus.
What if something breaks?
Anything affecting checkout, payments or core site functionality jumps the queue. We respond within 4 business hours on Growth and 2 on Growth Plus.
Do you run A/B tests?
We analyse your data every month and recommend and build conversion improvements. Full A/B testing programmes with dedicated tools are a separate service.
Is there a contract?
No. You're billed monthly in advance and can pause or cancel with 30 days' notice. If you choose a 3-month commitment, we waive the onboarding audit fee.
Can I ask for advice, not just work?
Yes. You have direct access to a senior strategist for questions, sense-checks and platform decisions between tasks. That is part of the subscription, not a separate line.
Do you work with Shopify Plus?
Yes. Growth Plus is designed for Plus stores and higher-volume brands.
Not ready for a call? Send us your list.
Tell us about your store and what you'd want done first. We'll reply with what the first month would look like and which plan fits.
- Typically respond within one business day
- No commitment or sales pressure
- Straight answers from senior team members
Prefer to talk?
Book a meeting →Tell us what's on your list.
We'll show you what the first month would look like.